Partner Case Studies
This section explores the accomplishments that arise from the collaborative work with our partners. Serving as a tribute to these partnerships, it highlights the seamless fusion of both support and success.
Lotterywest
Lotterywest is the Principal Supporter of FRINGE WORLD, and without which the Festival would simply not exist.
Since 2011, ARTRAGE and Lotterywest have worked together to build FRINGE WORLD into a huge event that has brought Western Australians together and made our state better in so many ways.
FRINGE WORLD supports diverse WA audiences to actively engage in community life, boosting social connections in a unique and accessible way. The positive impact created by Festival speaks to Lotterywest’s Community Investment Framework in creating an ‘Inclusive Thriving Community’ as well as creating ‘Connected Cultural Experiences’.
Lotterywest brand activations showcased at FRINGE WORLD:
- Scratch’N’Win Great Big Scratchie – a massively fun way to play Lotterywest games at the Festival.
- Lotterywest Set for Life Experience at the Perth Cultural Centre presented for several years, offering customers a pop-up paradise and a taste of what it would feel like to be Set for Life.
- Branded ticket and Gift Voucher pouches.
- Ticket printer self-collect machines located at the Festival in 2018 and at other sites with prominent branding.
- Exclusive advertising rights on the Festival ticket stock.
- Naming rights to The Lotterywest De Parel Spiegeltent from 2020 onwards.
- FRINGE WORLD R&D Program presented at Girls School in 2020 with six new works presented during the Festival.
- Lotterywest Fringe Sunday Funday: first presented in 2022. The 2023 event had 22,000 attendees, 28 businesses engaged, 78 artists participated, 600K social media reach.
564,000+
Attendances at FRINGE WORLD Festival 2023
84%
Of 2023 audiences say that FRINGE WORLD brings the whole community together.
87%
Of 2023 audiences agree that FRINGE WORLD enables access to high-quality performances that they otherwise would not see.
Kleenheat
Kleenheat has been a Major Partner of FRINGE WORLD since 2018, forging a strong relationship based on mutual goals and shared values of service delivery to the WA community.
We have collaborated on a range of initiatives aimed at leveraging FRINGE WORLD’s massive and broad audience to expand Kleenheat’s positive brand awareness and market share in Western Australia, whilst also offering exclusive FRINGE WORLD benefits to Kleenheat customers.
By combining our resources and expertise, the partnership has achieved impactful brand activations that add value to the Festival offering and increase Kleenheat’s brand recognition.
An example of these brand activations include the Kleenheat Sizzle Factor, a digital tool that helps audiences navigate the Festival program, as well as physical activations such as the Kleenheat Krossing and Kleenheat Sizzle Stage. Through these initiatives, Kleenheat has been able to engage with Festival-goers in new and exciting ways, whilst building brand recognition and positive brand awareness through the Festival’s key marketing platforms and owned media.
The partnership has extended beyond the Festival itself, with FRINGE WORLD offering exclusive customer benefits to Kleenheat Customers.
These benefits, which include discounts on Friends memberships and Vouchers.
3.75
From the first year of partnership, the awareness of the Kleenheat sponsorship of FRINGE WORLD was 3.75 times higher than the norm, with this awareness only continuing to grow with the partnership.
62,000+
Impressions to the Kleenheat Sizzle Stage activation in 2023
38,000
Individual event listings promoted by the Kleenheat Sizzle Factor in 2023
Charity Partners
ARTRAGE is a non-for-profit registered cultural charity, and we know first-hand the pressures that charity organisation’s face to reach new audiences and raise funds. Because of this, in 2021 we decided to partner with charity organisations that share our commitment towards making life better in WA.
The first charity partnership was between FRINGE WORLD and Lifeline WA from 2021 to 2022. Through this, we helped raise awareness and funds for Lifeline WA’s important work in crisis support and suicide prevention. We hosted two Lifeline Wellbeing weekends during the 2021 and 2022 Festivals, raising funds through the FRINGE WORLD ticketing system and over the bars at ARTRAGE Fringe Hubs. More than $12,000 was raised over the two years for Lifeline WA.
FRINGE WORLD’s Charity Partner for 2023 to 2024 is Ruah Community Services. The partnership is focused on increasing community awareness of homelessness and the part Western Australians can play in helping those in need. The Ruah Community Weekend and other activities raised more than $10,500 for their vital services.
$12,000
Raised for Lifeline WA between 2021-2022
$10,500
Donated to Ruah Community Services in 2023
Uber
Backseat Gigs and Uber Peddle
In 2019 FRINGE WORLD teamed up with Uber to help spread the Fringe love beyond our Festival sites and into the streets of Perth, whilst also marketing Uber to the Festival’s massive audience.
The popular Backseat Gigs campaign offered free rides featuring Fringe performers, with the campaign reaching close to 8 million people on social media and achieved in excess of 740,000 engagements.
With the Uber Peddle service, 5,000 customers were offered free rickshaw rides between venues in Northbridge.
8 million
Reached on social media
740,000
Engagement
5,000
Uber Peddle rides