ARTRAGE
Impact Report Working Spread Contents

Partner Case Studies

This section explores the accomplishments that arise from the collaborative work with our partners. Serving as a tribute to these partnerships, it highlights the seamless fusion of both support and success.


Sunday Funday ALEX MANSOUR11

Lotterywest

Lotterywest is the Principal Supporter of FRINGE WORLD, and without which the Festival would simply not exist.

Since 2011, ARTRAGE and Lotterywest have worked together to build FRINGE WORLD into a huge event that has brought Western Australians together and made our state better in so many ways.

FRINGE WORLD supports diverse WA audiences to actively engage in community life, boosting social connections in a unique and accessible way. The positive impact created by Festival speaks to Lotterywest’s Community Investment Framework in creating an ‘Inclusive Thriving Community’ as well as creating ‘Connected Cultural Experiences’.

564,000+

Attendances at FRINGE WORLD Festival 2023

84%

Of 2023 audiences say that FRINGE WORLD brings the whole community together.

87%

Of 2023 audiences agree that FRINGE WORLD enables access to high-quality performances that they otherwise would not see.

Kleenheat SIZZLE ALL

Kleenheat

Kleenheat has been a Major Partner of FRINGE WORLD since 2018, forging a strong relationship based on mutual goals and shared values of service delivery to the WA community.

We have collaborated on a range of initiatives aimed at leveraging FRINGE WORLD’s massive and broad audience to expand Kleenheat’s positive brand awareness and market share in Western Australia, whilst also offering exclusive FRINGE WORLD benefits to Kleenheat customers.

3.75

From the first year of partnership, the awareness of the Kleenheat sponsorship of FRINGE WORLD was 3.75 times higher than the norm, with this awareness only continuing to grow with the partnership.

62,000+

Impressions to the Kleenheat Sizzle Stage activation in 2023

38,000

Individual event listings promoted by the Kleenheat Sizzle Factor in 2023

Sean Breadsell Partner Photowalk 095

Charity Partners

ARTRAGE is a non-for-profit registered cultural charity, and we know first-hand the pressures that charity organisation’s face to reach new audiences and raise funds. Because of this, in 2021 we decided to partner with charity organisations that share our commitment towards making life better in WA.

$12,000

Raised for Lifeline WA between 2021-2022

$10,500

Donated to Ruah Community Services in 2023

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Uber

Backseat Gigs and Uber Peddle

In 2019 FRINGE WORLD teamed up with Uber to help spread the Fringe love beyond our Festival sites and into the streets of Perth, whilst also marketing Uber to the Festival’s massive audience.

The popular Backseat Gigs campaign offered free rides featuring Fringe performers, with the campaign reaching close to 8 million people on social media and achieved in excess of 740,000 engagements.

With the Uber Peddle service, 5,000 customers were offered free rickshaw rides between venues in Northbridge.

8 million

Reached on social media

740,000

Engagement

5,000

Uber Peddle rides

ARTRAGE acknowledges the Whadjuk Nyoongar people as the traditional custodians of the land on which we work and live.
We pay respects to all Aboriginal Elders and people and stand united towards a shared future.